Meet
the
UK's
most
exciting
food
creators
We don’t do one-size-fits-all. We carefully curate the UK’s best food creators – from trained chefs to home cooks, recipe developers to street food reviewers – each with their own audience, style, and story.
"I like to turn simple food concepts such as eggs, stews and Christmas into global series celebrating how different cultures cook and share food."
From running a takeaway service to competing in BBC Three's Young MasterChef, blowing up on social and becoming a cookbook author, Xavier has had an extraordinary few years. With a combined audience of over 1.2 million followers and adventurous content series like ‘Around the World’, it’s safe to say that Xav’s joy for travel and cooking doesn’t go by unnoticed.
"I like to turn simple food concepts such as eggs, stews and Christmas into global series celebrating how different cultures cook and share food."
From running a takeaway service to competing in BBC Three's Young MasterChef, blowing up on social and becoming a cookbook author, Xavier has had an extraordinary few years. With a combined audience of over 1.2 million followers and adventurous content series like ‘Around the World’, it’s safe to say that Xav’s joy for travel and cooking doesn’t go by unnoticed.
"I'm a maximalist baker who rarely follows traditional baking rules. All the flavour, none of the faff!"
Lungi is a Forbes 30 Under 30 award-winning pastry chef, food innovator and entrepreneur whose maximalist baking style explores flavour combinations you’ve never tasted before. She’s baked for major Hollywood productions (maybe you’ve heard of the 2023 blockbuster Barbie?). Celebrated for her modern, maximalist approach to baking, she was voted “Female Entrepreneur to Watch” by The Telegraph.
"I'm a maximalist baker who rarely follows traditional baking rules. All the flavour, none of the faff!"
Lungi is a Forbes 30 Under 30 award-winning pastry chef, food innovator and entrepreneur whose maximalist baking style explores flavour combinations you’ve never tasted before. She’s baked for major Hollywood productions (maybe you’ve heard of the 2023 blockbuster Barbie?). Celebrated for her modern, maximalist approach to baking, she was voted “Female Entrepreneur to Watch” by The Telegraph.
"I’m George, a self-taught cook with a soft spot for comfort food and generous portions. Natural, honest quality content that brands can sit comfortably in – usually involving gravy."
Looking for the best homemade pub grub? Look no further. George is a brilliant home cook from Derbyshire who has made a name for himself on social media by championing British food and creating delicious, approachable recipes. He invites his 1 million followers to indulge in his comforting cooking, and his series ‘Pub Grub’ and ‘Cosy Grub’ make him the go-to creator when it comes to comforting British food.
"I’m George, a self-taught cook with a soft spot for comfort food and generous portions. Natural, honest quality content that brands can sit comfortably in – usually involving gravy."
Looking for the best homemade pub grub? Look no further. George is a brilliant home cook from Derbyshire who has made a name for himself on social media by championing British food and creating delicious, approachable recipes. He invites his 1 million followers to indulge in his comforting cooking, and his series ‘Pub Grub’ and ‘Cosy Grub’ make him the go-to creator when it comes to comforting British food.
"Through practical recipes, simple techniques, and real-world cooking experiments, the channel helps people cook more at home, build confidence with food, and make healthier choices as a natural by-product — not a rule."
Russell Clamp is the creator behind Eat Like an Adult – an Instagram account where creativity and passion merge to produce entertaining and informative content. With a focus on culinary exploration and cooking from scratch, his content is masterfully shot and edited, showcasing a mix of mouth-watering recipes and innovative takes on everything from everyday recipes to impressive showstopper dishes.
"Through practical recipes, simple techniques, and real-world cooking experiments, the channel helps people cook more at home, build confidence with food, and make healthier choices as a natural by-product — not a rule."
Russell Clamp is the creator behind Eat Like an Adult – an Instagram account where creativity and passion merge to produce entertaining and informative content. With a focus on culinary exploration and cooking from scratch, his content is masterfully shot and edited, showcasing a mix of mouth-watering recipes and innovative takes on everything from everyday recipes to impressive showstopper dishes.
"I make high-energy food content built on personality, fun, and laughter."
Whether he's flipping pancakes or finding new ways to eat Nutella, Meeko the Foodie makes cooking feel like a celebration. With his great enthusiasm and strong connection to family, his content is often made alongside his two sons. The Nottingham-based creator makes cooking with kids look like child's play!
"I make high-energy food content built on personality, fun, and laughter."
Whether he's flipping pancakes or finding new ways to eat Nutella, Meeko the Foodie makes cooking feel like a celebration. With his great enthusiasm and strong connection to family, his content is often made alongside his two sons. The Nottingham-based creator makes cooking with kids look like child's play!
"If there's one thing you should know about me, is that I spend every waking moment thinking about food (no, genuinely). I’m passionate about developing fun, easy, and diverse recipes that serve everyone."
Marina, also known as Chef Marinie, is the Queen of all things Greek food, a fitness-lover and self-declared cheese connoisseur. She’s a London-based food creator who’s been sharing her passion for diverse and vibrant dishes since 2018, and has established several popular content series – “Eat Like a Greek” and “Only Cans” – which generate hundreds of thousands of organic views per video.
"If there's one thing you should know about me, is that I spend every waking moment thinking about food (no, genuinely). I’m passionate about developing fun, easy, and diverse recipes that serve everyone."
Marina, also known as Chef Marinie, is the Queen of all things Greek food, a fitness-lover and self-declared cheese connoisseur. She’s a London-based food creator who’s been sharing her passion for diverse and vibrant dishes since 2018, and has established several popular content series – “Eat Like a Greek” and “Only Cans” – which generate hundreds of thousands of organic views per video.
"Sometimes I’m hungry again, and sharing that love for food is my priority. Using my knowledge from professional kitchens, I aim to bring those skills into your home kitchen."
“I’m hungry again.” If these words ring a bell, you’ve probably come across Nathan’s content. A trained chef, he’s built an audience through his personality-led content, from-scratch cooking, and delicious recipes. You'll also find him running with mates to some of London's best-kept food spots.
"Sometimes I’m hungry again, and sharing that love for food is my priority. Using my knowledge from professional kitchens, I aim to bring those skills into your home kitchen."
“I’m hungry again.” If these words ring a bell, you’ve probably come across Nathan’s content. A trained chef, he’s built an audience through his personality-led content, from-scratch cooking, and delicious recipes. You'll also find him running with mates to some of London's best-kept food spots.
"Cooking is the centre of my wellbeing practice. I love both the creative and the nutritional elements of it. I enjoy sharing dishes that fuel my workouts and putting a plant-based twist on African dishes."
David Olu is a plant-based creator who puts nourishment at the front and centre of everything he does. A certified personal trainer, David shares his passion for wellness and nutrition, and his colourful, plant-based recipes, often infused with Nigerian flavours, make balanced eating accessible, exciting and delicious.
"Cooking is the centre of my wellbeing practice. I love both the creative and the nutritional elements of it. I enjoy sharing dishes that fuel my workouts and putting a plant-based twist on African dishes."
David Olu is a plant-based creator who puts nourishment at the front and centre of everything he does. A certified personal trainer, David shares his passion for wellness and nutrition, and his colourful, plant-based recipes, often infused with Nigerian flavours, make balanced eating accessible, exciting and delicious.
"My content is rooted in authenticity, strong storytelling and unapologetically good food, the kind people genuinely want to eat."
Samuel Bradbury is a Cheshire-based burger, breakfast and BBQ enthusiast. His passion for food stretches beyond his own kitchen: he is an avid diner, takeaway-eater and frequent guest of his local restaurants. Thanks to his contagious personality and indulgent recipes, he’s built a loyal following, and he ensures they’re never short on inspiration.
"My content is rooted in authenticity, strong storytelling and unapologetically good food, the kind people genuinely want to eat."
Samuel Bradbury is a Cheshire-based burger, breakfast and BBQ enthusiast. His passion for food stretches beyond his own kitchen: he is an avid diner, takeaway-eater and frequent guest of his local restaurants. Thanks to his contagious personality and indulgent recipes, he’s built a loyal following, and he ensures they’re never short on inspiration.
"I live to eat, and I live to yap. I’m either making creative desserts, trying new recipes for the first time, going through a lot of trial and error, and also occasionally travelling."
Ash is a self-taught baker whose popularity blew up in 2020, and thanks to his comedic and sassy content, he’s amassed a combined following of over 2.5M followers across TikTok, Instagram and YouTube, and 17K followers in his Broadcast channel. From bakery reviews, recreations of viral TikTok bakes and sweet treats packed with Pakistani flavours, combined with his sharp sense of humour, Ash is definitely one to keep on your radar.
"I live to eat, and I live to yap. I’m either making creative desserts, trying new recipes for the first time, going through a lot of trial and error, and also occasionally travelling."
Ash is a self-taught baker whose popularity blew up in 2020, and thanks to his comedic and sassy content, he’s amassed a combined following of over 2.5M followers across TikTok, Instagram and YouTube, and 17K followers in his Broadcast channel. From bakery reviews, recreations of viral TikTok bakes and sweet treats packed with Pakistani flavours, combined with his sharp sense of humour, Ash is definitely one to keep on your radar.
"We make food content built on chaos, comedy, and real moments."
What happens when food meets love, laughter, and a hungry wife? Kim & Meeko have turned their kitchen table into one of TikTok’s most joyful stages. Their hit format, “My Wife woke me up to make..,” has captured millions of views by pairing playful couple banter with mouthwatering dishes that fans can’t get enough of.
"We make food content built on chaos, comedy, and real moments."
What happens when food meets love, laughter, and a hungry wife? Kim & Meeko have turned their kitchen table into one of TikTok’s most joyful stages. Their hit format, “My Wife woke me up to make..,” has captured millions of views by pairing playful couple banter with mouthwatering dishes that fans can’t get enough of.
What Our Partners Say
Harry has been an absolute pleasure to work with over the past few years. Not only has he helped me secure a range of brand deals and helped me monetise my content, but he’s also been a wonderful mentor.
Harry has been an absolute pleasure to work with over the past few years. Not only has he helped me secure a range of brand deals and helped me monetise my content, but he’s also been a wonderful mentor.
His experience and expertise in the social space have helped me to learn and grow. He’s given me life-changing advice! Not only a great business partner, a real friend. Pleasure to work alongside Harry and Bread and Butter.
His experience and expertise in the social space have helped me to learn and grow. He’s given me life-changing advice! Not only a great business partner, a real friend. Pleasure to work alongside Harry and Bread and Butter.
- Xav (@xavskitchen)
- Xav (@xavskitchen)
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